PicoSearch Announces New Search Highlighting Feature

FOR IMMEDIATE RELEASE

PICOSEARCH ANNOUNCES NEW SEARCH HIGHLIGHTING FEATURE

Hosted Search Provider Offers Scrolling Feature for Faster, More Accurate Search

CAMBRIDGE, Mass. - April 6, 2009 - PicoSearch, the pioneer in advanced hosted site search services, today announced the launch of its new Hit Highlighting feature. Hit Highlighting provides PicoSearch webmasters with an easy-to-use, customizable tool that helps end-users find specific search terms on a web page.

When end-users search for a specific word or words on PicoSearch-powered websites, they will be able to easily navigate through the pages of that site to find exactly where those terms can be found. Hit Highlight automatically highlights each term in a different color to help the user find the exact information they are searching for. This tool can be customized to incorporate different languages, comments and colors specific to a certain website, and can instantly be turned on and off to facilitate page and document printing.

Hit Highlighting immediately helps users find information on content-filled web pages, especially with those that extend farther than one screen view. Not only can webmasters use Hit Highlighting to visually emphasize certain word(s), but they can also implement its navigation feature. This tool places left and right arrow buttons beneath each highlighted word to help the user scroll from term to term. This facilitates the search process and eliminates the possibility of a user manually searching and missing an instance that their word(s) appear on that page. Also, the feature is fully integrated with PicoSearch's advanced abilities to find variations of words, further easing the "findability" of specific terms.

"Hit Highlighting weeded out the sections of pages that we were not interested in, and made it much easier for the end user to find the correct reference," said Kevin Wolf, CEO of Potomac Digitek, Inc. "As a growing web design firm, Potomac Digitek needs to stay abreast of the ever-changing design tools for our customers' websites. We have found Hit Highlighting to be easy to use and intuitive, and this additional feature keeps PicoSearch's hallmark search technologies at a fast and accurate level."

"Hit Highlighting gives PicoSearch webmasters the ability to ensure that their site's users find the precise terms that they are searching for in lengthy documents," said Carl Schroeder, Director of Search Technologies, PicoSearch. "Whether it's a law firm that needs to find specific words on a page or a corporate librarian searching through a myriad of documents, Hit Highlighting makes their search task faster, easier and more accurate."

About PicoSearch
PicoSearch is the pioneer and market leader in advanced hosted search services for quickly, easily and cost-effectively integrating search capabilities into any Web site. PicoSearch's patented technology offers an affordable, no maintenance, high-quality approach to site search without the need to purchase or install additional hardware or software equipment. PicoSearch gives businesses and Internet retailers of all sizes a fast and easy way to incorporate effective search capabilities into any Web site. PicoSearch provides full control over searchable pages and additional search analytics tools to monitor customer traffic, allowing businesses to make more informed decisions and ensure site visitors are directed to the most accurate, relevant search results. For more information please contact 617-547-4020 or visit http://www.picosearch.com/contactus.html.

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