PicoSearch Announces New Direct Search Feature

FOR IMMEDIATE RELEASE

PICOSEARCH ANNOUNCES NEW DIRECT SEARCH FEATURE

Hosted Search Provider Offers Ability to Link Directly to Specific Web Pages

CAMBRIDGE, Mass. - September 29, 2008 - PicoSearch, the pioneer in advanced hosted site search services, today announced the launch of its new Direct Search feature. Direct Search enables PicoSearch programmers to tailor their search results to point users to a specific Web page on their site when they query certain terms. E-commerce shoppers can circumvent the original search results list and will be automatically redirected to the appropriate page.

The results gained from searching a specific Web site are vastly different than searching the entire Internet. While results from an Internet-wide search may not produce the exact answers that were queried, Web site programmers could likely study patterns in previous search and buying habits to know if a certain search is best answered by directing the customer to a specific page on their site. As a result, shoppers stay within the site for faster, better answers to their queries.

In keeping with the PicoSearch practice of giving programmers the utmost flexibility, Direct Search also has several search-specific capabilities that are designed to provide the most accurate and efficient search results possible. Programmers can set conditional search rules by using wildcards, or variations of the queried term to match the user's searches. For example, if an online shopper wanted to be directed to a page of hats, then a programmer for an e-commerce site can set rules so that the words "hat", "hats" and "caps" all direct the shopper to the same page that displays hats. Also, by making the rule conditional, the shopper is immediately directed to the best hats page in the context of the original search.

"Direct Search provides PicoSearch customers with an effective means to get their sites' visitors to the product that they're searching for online," said Carl Schroeder, Director of Search Technologies, PicoSearch. "PicoSearch is committed to giving Web programmers the ultimate in flexible, affordable and efficient tools to keep the traffic flowing to appropriate areas of their Web sites turning one-time browsers into repeat site visitors."

"Direct Search's simple language and ease of use has helped me organize my inventory on my Web site," said Kevin Ross, founder of BroadcastBaron. "Direct Search not only helps me customize the search function of my site, but it also helps my customers find the exact piece of broadcast video equipment they are looking for while shopping online."

About PicoSearch
PicoSearch is the pioneer and market leader in advanced hosted search services for quickly, easily and cost-effectively integrating search capabilities into any Web site. PicoSearch's patented technology offers an affordable, no maintenance, high-quality approach to site search without the need to purchase or install additional hardware or software equipment. PicoSearch gives businesses and Internet retailers of all sizes a fast and easy way to incorporate effective search capabilities into any Web site. PicoSearch provides full control over searchable pages and additional search analytics tools to monitor customer traffic, allowing businesses to make more informed decisions and ensure site visitors are directed to the most accurate, relevant search results. For more information please contact 617-547-4020 or visit http://www.picosearch.com/contactus.html.

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